Privacy Policy

1. Information We Collect

1.1 Information You Provide

• Account details: name, email address, phone number, date of birth, and profile picture
• Preferences: topics, categories, and publications you follow
• User-generated content: comments, reactions, and posts
• Communications: messages sent to our support team

1.2 Information Collected Automatically

• Device information: device model, operating system, and unique device identifiers
• Usage data: articles read, time spent, features used, and interaction patterns
• Location data: general location inferred from IP address (precise GPS location only if explicitly permitted by you)
• Log data: IP address, browser type, access times, and referring URLs
• Cookies and similar tracking technologies

1.3 Information from Third Parties

If you sign in using a third-party service (such as Google or Apple), we may receive basic profile information such as your name and email address as permitted by that service's privacy settings.

2. How We Use Your Information

• Create and manage your account
• Personalise your news feed and content recommendations
• Send newsletters, alerts, and platform updates (you may opt out at any time)
• Monitor and enforce compliance with our Community Standards
• Improve, develop, and secure the Platform
• Conduct analytics to understand usage patterns and reader preferences
• Comply with legal obligations and respond to lawful requests
• Process payments for any premium subscriptions (if applicable)

We do not use your personal data to make fully automated decisions that significantly affect you without human oversight.

3. Sharing of Your Information

We do not sell your personal data. We may share your information with service providers, business partners (in aggregated or anonymised form), legal authorities where required, and successors in the event of corporate restructuring, subject to equivalent privacy protections.

4. Cookies & Tracking

The Tatva uses cookies and similar technologies to keep you logged in, remember your preferences, analyse platform usage, and serve relevant advertisements. You may manage cookie preferences through your browser settings. Disabling certain cookies may affect functionality.

5. Data Retention

We retain personal data as long as necessary for services, legal compliance, dispute resolution, and agreement enforcement. Upon account deletion, data is deleted or anonymised within 90 days unless retention is required by law.

6. Your Rights

• Access the personal data we hold about you
• Correct inaccurate or incomplete data
• Request deletion of your personal data
• Withdraw consent for processing at any time
• Object to or restrict certain processing
• Lodge a complaint with the appropriate data protection authority

To exercise rights, contact info@thetatva.in. We will respond within 30 days.

7. Children's Privacy

The Tatva is not intended for children under 13. We do not knowingly collect personal data from children under 13 and will delete such data promptly if discovered.

8. Security

We implement industry-standard technical and organisational security measures including encryption in transit and at rest, access controls, and regular security audits. No system is completely secure, and absolute security cannot be guaranteed.

9. Changes to This Privacy Policy

We may update this policy from time to time. For material changes, we will notify users via email or a prominent in-platform notice before those changes take effect.

10. Contact & Grievance Redressal

If you have questions, concerns, or requests regarding privacy, reach out to our Data Grievance Officer.

Data Grievance Officer — The Tatva
Email: info@thetatva.in
Response Time: Within 30 days of receipt of your request.